HAMPSTEAD, N.H. (Oct. 7, 2015) – As the temperatures continue to fall here in northern New England and another season of snowmobile racing draws closer, one of the Granite State’s top snocross teams is proud to welcome four new high-profile marketing partners.
New Hampshire-based daSilva Racing competes on the East Coast Snocross (ECS) series, and in select events on ISOC’s AMSOIL Championship Snocross Series. The team is pleased to announce the addition of Western Power Sports (WPS), FLY Racing, Triple 9 Optics and Snap-On Tools to their fine family of marketing partners for 2016.
“We’re extremely pleased to have these widely known and well-respected companies supporting our race team this coming season,” team owner Paul daSilva said. “Western Power Sports may not be familiar to fans here in New England, but we plan to change that. FLY Racing has supported teams in our region in the past, but they’re really stepping up with us this season. Triple 9 Optics and Snap-On Tools are known nationally as the best goggles and tools available. We’re proud to have their support.”
Based in Boise, Idaho, Western Power Sports was incorporated in 1960 and distributes over 120,000 products that include off-road and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS is currently the fastest growing nationwide delivery system of power sports industry products. WPS delivers these products through its regional warehouse network, with locations in Boise; Fresno, California; Memphis, Tennessee; Elizabethtown, Pennsylvania; and Ashley, Indiana. WPS strives to bring power sports dealers the best in service, product and delivery.
Established in 1998, FLY Racing began as a manufacturer of motorcycle handlebars and helmets. Since then, the brand has quickly developed into one of the fastest growing powersports apparel brands in the competitive North American market. FLY Racing products are distributed in over 40 countries worldwide; and in the United States exclusively by Western Power Sports.
Inspired by longstanding tradition and a rich culture in the steep and deep snows of the Rocky Mountains, Triple 9 Optics was established in 2012 in Idaho, a state that has turned out some of the best hill climb, back-country and freestyle snowmobile riders in the nation. After listening to what the industry and riders wanted, we recognized the need for snowmobile-specific optics that went beyond the standard dual-lens motocross goggle. Triple 9 Optics was created to meet the specific demands of today’s snowmobile riders.
Founded in 1920 and based in Kenosha, WI, Snap-on Inc. is a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers. Products and services are sold through the company’s franchisee, company-direct, distributor and internet channels.
Team owner Paul daSilva and the entire squad would also like to thank the following returning partners for their continued support, including Ski-doo, daSilva Motorsports; Stud Boy; Spectro Performance Oils; Miracle Farms; Island Water Sports; Loiselle’s Installers, Inc; That’s Great News; VP Racing Fuel, MB Tractor and Equipment; GMI Asphalt; Atkinson Carpet Installation; OEM XS; Acker Excavation; Canoe Restaurant and John Bartose Masonry.